Post by account_disabled on Mar 6, 2024 21:43:36 GMT -6
Environments at all levels and in all areas of the business: in 2019, we obtained the “hrc equidad mx” certification for the third consecutive year, recognized as one of the “best places to work for lgbt+ equity.” we are part of the pride connection group , promoting inclusive workspaces for diversity. We were awarded certification in the “mexican standard for labor equality and Country Email List non-discrimination”, which is supported by the ministry of labor and social welfare, the national women's institute and conapred. Do you also have marketing initiatives that make your commitment public? This year has undoubtedly been different in the context we live in, and that is why throughout june we have communicated a marketing campaign in digital media directed internally for associates, and externally for our clients. This campaign fills us with emotion as it reflects our commitment and the values of inclusion and respect for the individual that we promote throughout the year.
The campaign has the slogan this is the place where you can be you, 100% you! Our objective is to amplify the main message, which is to encourage our associates to feel proud of being who they are, demonstrating that when a person is integrated socially, mentally and physically; she feels respected, recognized and loved by her family and her work teams: that is when she gives her best, she is 100% and is capable of giving 100%.Within the framework of the “sports united for mexico” campaign, promoted by mauricio suleimán, president of the world boxing council, the “mexico is counting on me” initiative was announced with the purpose of promoting solidarity and unity of the country in the face of the health emergency. By covid-19. “it is a song that demonstrates “stay at home”, and above all this project is to transmit a video, a song that when you hear it you vibrate, to feel the hope and the knowledge that we are going to get ahead,” suleimán commented.
Through a video broadcast on social networks, dedicated to doctors and nurses who are fighting on the front lines of the battle against covid-19, athletes joined their voices to give words of encouragement through the song “mexico is counting on me.” ”, authored by the composer josé cantoral and the communication council. The tribute to health heroes brings together world-class mexican stars, such as julio césar chávez, saúl “canelo” álvarez, lorena ochoa, adrián gonzález, maría espinoza, erik morales, sergio “checo” pérez and miguel “piojo” herrera , among others. The song “mexico tells me” was born some time ago as an initiative against family violence; suleimán revealed that the idea of readapting the song to the situation that the country is experiencing in the face of the covid-19 health emergency was together with his childhood friend josé cantoral after a meeting they had on a friday night through the platform zoom. Sports united by mexico is an initiative in which the 16 teams of the mexican league and major league baseball mexico (mlb) come together to seek a series of activations to reach the fan.